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Popular Marketing Mix Of P S For Competitive Advantage Journal Marketing Management journal marketing management Strategic Marketing Management Building a Foundation for Your Future Customer characteristics and purchasing hot buttons provide the information needed to decide whether the firm can and should attempt to gain or maintain a sustainable competitive advantage for marketing to a particular market segment Lehmann and Winer journal marketing management JOURNAL OF BUSINESS RESEARCH elsevier com IOSR Journal of Business and Management IOSRJBM Marketing Mix of P S for Competitive Advantage Meera Singh Computer Department H S S G H Raisoni Institute of Engineering Technology Pune University India Abstract The Marketing Mix comprises of four decisions which should be considered before launching a JOURNAL OF MARKETING MANAGEMENT ResearchGate AUTHOR COPY Journal of Marketing Management Volume uncontrollable factors Another aspect of information utility that has received research attention is the The effect of marketing mix in attracting customers Case African Journal of Business Management Full Length Research Paper The effect of marketing mix in attracting customers Case study of Saderat Bank in Kermanshah Province Bahman Saeidi Pour Kamran Nazari and Mostafa Emami Department of Educational Payam Noor University Iran Official Journal of the European Marketing Academy The International Journal of Research in Marketing is an international double blind peer reviewed journal for marketing academics and practitioners Building on a great tradition of global marketing scholarship IJRM aims to contribute substantially to the field of marketing research by providing



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